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Interesting. And something I regularly ponder. Now as a child I was 'spoiled', but know what is important and what isn't, and don't yearn for my neighbours shiny things. And I do wonder how it worked out like that. Been reading a book with Max recently thats moral is along these lines, teaching children to help others, and to be appreciative. And its advice is to learn by doing exactly that, helping others, and appreciating what you've got/been given.